Founded in 2015

Initial investment in 2015

Board member: Sandeep Farias

'Indifi helps MSMEs thrive and grow by providing a technology based platform to bridge the critical financing gaps faced by this segment'

Company overview

Indifi is transforming the lending process for MSME borrowers in India by automating traditional information gathering and underwriting processes, making it more effective and relevant to institutional lenders. The company’s business model leverages market trends in India such as growing tech driven marketplaces and builds partnerships with ecosystem leaders who have actionable customer transaction data. These digitized interventions unlock clusters of relevant underwriting data that remains disaggregated, significantly reduce the turnaround time for disbursals and improve accessibility to institutional credit for MSME borrowers.

Community served

Indifi focuses on MSMEs that are vendors for fast growing segments such as travel, e-commerce, online B2B marketplaces and other small scale retailers or traders. MSME revenues are informal in nature and MSMEs lack access to collateral. Due to these constraints, they are unable to avail of institutional credit and therefore depend on expensive and untimely credit from unsecured lenders. Indifi’s ability to extract MSME credit data from traditional sources (i.e. bank statements, financial statements) and transactional data from offline and online aggregators enables the creation of a credit profile for these MSMEs, making them more accessible to institutional lenders.

65% of MSME borrowers in India do not have access to institutional credit.


Alok Mittal, Founder and CEO, is a serial entrepreneur and an active angel investor with over 20 years of experience across technology and venture investing. Before Indifi, he led the Indian operations of Canaan Partners where he oversaw investments across technology, microfinance, digital commerce and online media sectors. Earlier, he co-founded, an e-recruitment business focused on the Indian market, which was acquired by

Siddharth Mahanot, Founder and COO, has over 15 years of experience in underwriting and credit risk management across leading banks and NBFCs such as Citibank, ICICI Bank, Edelweiss and Indiabulls. Before Indifi, he was the Risk Head at Edelweiss for the entire retail finance vertical. He spent over seven years with Citibank and was the Credit Head for the Retail SME Business.