We can positively impact people’s lives by promoting scalable, market based solutions that address their needs
Johanna co-founded Elevar in 2008 and leads Elevar’s investing team in Latin America. She believes that “The efficient allocation of capital into the hands of productive communities in developing countries creates wealth and a foundation for prosperity. At Elevar, we accomplish this by maintaining an investment discipline that backs entrepreneurs who know best how to empower their customers. We can positively impact people’s lives by promoting scalable, market based solutions that address their needs.”
Johanna has over 20 years of emerging markets investing experience, corporate finance, and microfinance. She has partnered with and invested in companies which are today some of the biggest providers of services to disconnected communities in India and Latin America. She currently serves on the board of Afluenta (a leading technology enabled lending marketplace), Finae (a provider of higher education loans to low and lower-middle income students), Financiera TFC (a provider of small enterprise finance and low-income housing finance), Credijusto (a technology enabled finance company focused on SMEs), Tienda Nube (a one-stop software as a service (SaaS) platform enabling MSMEs to promote their online businesses), Grupo VI-DA (a technology-based platform delivering
digital content for literacy development in Spanish), and BEDU (an EdTech company offering affordable courses to enhance skills). Johanna also serves on the Board of the non-profit NESst. Previously, at Unitus, Johanna worked extensively on different financing mechanisms and structures to remove the constraints of several microfinance companies in India, Mexico and Kenya and was primarily responsible for sourcing global pipeline of MFI partnerships/investments.
Johanna graduated from the ITAM (Mexico City) in Economics and started her career in 1997. She worked as an Economist with the Central Bank of Mexico where she focused on the creation of legal and institutional frameworks to increase the efficiency, transparency and inclusiveness of the Mexican financial sector. In collaboration with the World Bank, she co-authored a research paper “Regulation of Personal Data Protection and of Credit Reporting Firms” which was published in the book “Credit Reporting Systems and the International Economy” (MIT Press, 2003).
Johanna received her MBA from Stanford University following which she worked as a Senior Financial Specialist at ExxonMobil’s Exploration Company, supporting the Africa Region and Corporate group. She enjoys reading, cooking and traveling.