An enormous amount of opportunity resides in communities that do not have access to the formal ecosystem

Jyotsna Krishnan

Jyotsna joined Elevar in 2011 and currently leads Elevar’s India team and its investing in India. She believes that: “An enormous amount of opportunity resides in communities that do not have access to the formal ecosystem. The very idea of being able to partner with these communities, with their wealth of experience, innovation and resilience, through efficient business models is inspiring.”

She has over 12 years of experience in retail financial services, business operations and analytics, and investing in early stage ventures. In particular, she has spent considerable time with low income communities and has translated her admiration for these communities into concrete observations that formed the basis for Elevar’s investments in companies such as Varthana (serving affordable private schools through financial and other services), Samunnati (catalysing agriculture supply chains through finance and intermediation services) and Credit Mantri (enabling lending to customers with poor or no credit history), all of whom are providing specialised services to distinct customers who do not have access (she sits on the boards of these companies). She also works closely with many of Elevar’s portfolio companies particularly when it comes to strategy, customer focus and financing.

Prior to Elevar, she was at HSBC and worked across multiple roles in retail banking – including sales, operations, HR, strategy, finance and business intelligence. Jyotsna is a Commerce graduate from Shri Ram College of Commerce, Delhi University and completed her MBA from SP Jain Institute of Management & Research. She is also a CFA (Chartered Financial Analyst) charter holder.

Jyotsna likes to wind down in her free time, by enjoying the simpler joys of life – time with family and friends, a long walk amidst greenery, listening to music (old favourites) and keeping pace with her hyperactive toddler.