For-profit ventures servicing low income consumers are the ideal solution for upliftment of the economically disadvantaged
Richa joined Elevar in 2020 and manages the Marketing & Communications function. She believes that “For-profit ventures servicing low-income consumers are the ideal solution for the upliftment of the economically disadvantaged because this is a scenario in which all stakeholders win only when the customer benefits.”
Richa has 19 years of varied and rich work experience, which includes a long stint as an entrepreneur. She started her career as an ERP consultant with Infosys, handling client roles in the USA and managing large offshore teams. She moved to brand strategy consulting in 2005 and worked with clients and organisations in diverse industries. Deeply touched by the economic circumstances of artisans, she founded GiftPiper, in 2011, which she actively managed until joining Elevar in 2020.
Richa has an MBA in Marketing & Systems from XLRI Jamshedpur, and an Engineering degree in Electronics & Communication from MANIT, Bhopal. An avid musician, she sings as a part of the XLRI alumni band and conducts pro bono music appreciation workshops for kids. She also enjoys working out, reading, traveling and telling stories to her daughter.